By Max Suzenaar
Can You Guess What year was this photo taken?This photo “is credited as the first-ever picture taken and transmitted from a phone, made by technology entrepreneur Phillipe Kahn of his newborn baby daughter Sophie on June 11, 1997, in Santa Cruz, California and sent instantly to 2,000 relations, friends, and associates around the globe. Kahn was a proud papa in more ways than he realized: not only did the camera phone (and otherwise transmitted digital photography) became an underpinning of the modern phenomenon known as social networking, it became a crucial communication and political tool.”*
It’s hard to believe that it was only 1997! Social Media has taken the business world by storm – ironic in that it is SOCIAL media, not BUSINESS media. Yet, its tentacles have not only crept into corporate America, they have connected the entire world at lightning speed leaving every association and corporation scrambling in its wake feverishly looking for any opportunity to ride the wave.
So how does Social Media pertain to your meetings? Your membership? Yes, Social Media is a necessary channel for your marketing mix – and its future is exciting (albeit difficult to harness with predictability). The bottom line? Social Media does not singularly drive attendance. It can influence and help create a buzz for specific segments of your audience. But with rare exception, it does not drive a call to action to register for your meeting. Yet it is essential to integrate a Social Media Plan into your communications strategy. Learn more about how to link Social Media into your meeting from your friends at MYB.
*Source: “LIFE 100 Photographs That Changed the World” Published by LifeBooks an imprint of Time Home Entertainment, Inc. Copyright 2011