By John Folks
As I flew back from IMEX America last week (http://www.imexamerica.com), I was reminded of what a great industry we work in – not only because of the community of outgoing and fun people we get to work with every day, but because we also get to meet so many interesting people from around the world at events like IMEX. I couldn’t help but be energized by the variety of languages I heard, regional costumes I saw, and interesting snacks I sampled as I made my way though the bevy of booths and international pavilions in the Sands Expo Center. Certainly it’s a vibrant trade show experience, but what makes it truly successful is that business is getting done there. The “hosted buyer” model of IMEX requires us (the buyers) to make (and keep) a minimum number of appointments with our choice of exhibitors over the course of the 3 day show. In exchange for that one-on-one time, the exhibitors bear the cost for our travel to and accommodations in Las Vegas. The benefit to the buyer is the opportunity to learn about new places and spaces, as well as to expand our Rolodex of reliable destination experts, global partners that are critical to planning and executing successful events outside the US.
Over the years, attending shows like IMEX, I’ve been fortunate to meet a lot of wonderful people from many different countries and destinations. Cultivating and growing this network has become a passion, and rarely do I travel somewhere and not know someone there. What I find that binds us all together in this industry is our love of travel and discovery, and the joy we get from bringing the world and the people in it a little bit closer, face to face. And with so many global issues effecting all of us these days, a little face to face time with new international friends helps remind us that despite the news, there are a lot of good things going on in the world, too!
So, if you haven’t attended (or planned) an international meeting, make a point of doing so soon. But I will warn you, your world will get a little bit smaller.